The reason why Apple wants to buy Dropbox
It has been talked about for a long while since Apple’s CEO Steve Jobs offered to buy the cloud file storage ‘Dropbox’ since its early beginning. He also described Dropbox as a ‘feature, but not a product’.
But time has passed since then, and the offer is proven to be unreal. Jobs says his words to the media that he will overpower Dropbox with his own iCloud — Apple’s own cloud file storage.
Drew Houston, CEO of Dropbox, has taken Job’s comment with a positive reaction, saying that Jobs likes his products and he couldn’t get any more praise than that.
Last Thursday, during an interview with Emily Chang from Bloomberg, Houston shared some more details with his meeting with Jobs in the past and how it actually started.
Houston, cites that he and Jobs had some conversation with Apple’s team before. They were discussing about how Dropbox put little green icons on the files. Surprisingly, it turned out to be an interesting conversation since the developers reacted that it isn’t an easy task to do for the technical side.
For those who haven’t used or haven’t heard of Dropbox, there’s a green check mark on the bottom portion of the file that indicates that the file is already fully synchronized with Dropbox’s servers. The company’s syncing speed and its green icon have become the company’s boosting reputation in the tech industry.
Knowingly, Houston and his team showed how they managed to integrate their green icon into Apple’s file directory, which made Apple’s user interface even better.
After all is said and done, Houston indicated that he and Jobs organized a private meeting, and says that Jobs offered to buy Dropbox, but Houston declined the offer afterwards and drops the bomb by saying that he plans to make his company bigger.