Edward Snowden sides with Apple’s principle of privacy
Recently, at Apple’s WWDC event, the company focused on discussing about their new product which is ‘Privacy’. Craig Federighi, Senior vice president of Apple’s software engineering department discusses that the new Siri will try to anticipate the information that the user needs, based on the calendar and location with the support of Googles software which is Google Now. But, Federighi indicated that Apple will do it in a way that does not compromise users’ privacy.
Federighi says that they don’t mine users’ email, photos and contacts in the cloud to learn things about the users’, which is promising. He added that all the information processing on the device stays on the device, under the user’s authority. And if Apple also does need to do a search online, it will remain anonymous, which will not associate with any Apple ID, and also not shared with third parties.
The situation about privacy are two different stories about Apple and Google. The status of the topic that was discussed in the WWDC about privacy makes a stand for Apple, but Mossberg reports that the argument about privacy isn’t perfect.
Mossberg, however, believes Apple’s standpoint on privacy, but basing on facts that Apple is using privacy for marketing reasons which fits the company’s business model makes it inevitable to use it anyway. Even more that they are supported by Google, which is known to rely on a massive amount of data from users to market ads, while Apple’s business model depends on selling hardware and software.
Apple’s own way of using privacy is in such a way that it encrypts its own rules to prevent its apps into sharing information will benefit a lot of people. However, it could never be completely indifferent since its own Safari web browser’s default search engine is Google.
With due respect, Mossberg gives Tim Cook — Apple’s CEO credit for publicly refusing to accept the governments call for policies that makes it easier to penetrate encrypted data from Apple’s hardware. Even former NSA employee Edward Snowden agrees to Cook’s firm commitment to privacy.