Tim Cook’s e-mail message to Apple employees


tim_cook_email message

Tim Cook and Apple’s head of legal counsel Bruce Sewell, sent a message to Apple staff  via an email requesting them to comply with the Apple’s working conditions and the Apple code of conduct. This document describes how employees should behave internally and how to prepare themselves to the outside world.  there is also a video of Tim Cook in which he used statements from Martin Luther King. He addresses   to Apple employees to remind them to make the right choices. The reason  why the warning message was sent hasn’t been explained.

The video was online for a short time , but since then it was pulled back. Tim Cook’s statement in the video was  as follows:

“As Dr.. Martin Luther King once said, it’s always a good time to do the right thing. At Apple, we do the right things, even if that is not easy. If you see something that does not meet our standards, say because of what. We are happy to hear about, whether it’s a quality problem or a business transaction, or something that affects Apple’s integrity.”

It is not clear why Apple has sent this  Email. Apple may be trying to prevent corruption or leaking of confidential information with this e-mail and video. That would be remarkable, because most rumors seem to be arising from Apple’s supply chain, where employees of Apple mainly comment on new products outside . Emails from Tim Cook and information about new  AppleCare arrangements leaked  out through the Apple Store but the big announcements remain largely indoors.

It seems likely that internal problems are the reason for that message. Sewell has to deal with customers, business partners, government agencies and colleagues. In the e-mail Antitrust and anti-corruption laws are also mentioned.You can read below the entire message :

Apple Team,

I am writing to ask you to do something very important – set aside a little time to review Apple’s Business Conduct Policy. It explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees. We expect every Apple employee to understand and comply with rules thesis.

The Policy is based on Apple’s core values ​​of honesty, respect, confidentiality, and the critical obligation of every Apple employee to adhere to legal principles, like antitrust and anti-corruption laws. Living by it is how we earn the trust of our customers and partners and how we keep Apple a great place to work.

The Business Conduct group has developed a new version of the Policy in iBooks format. The book is convenient and engaging with galleries, video, audio and multi-touch widgets all designed to help you learn about Apple’s principles of business conduct. You can download the new book by Switchboard, or access a web version here.

If you have questions, or information about conduct you think May Violate the Policy, do not be afraid to speak up. Talk to your manager, your HR representative, or contact the Business Conduct Helpline – which can be done anonymously.

Thank you in advance for treating this seriously and taking responsibility for demonstrating high integrity in every aspect of Apple’s business.

Bruce Sewell

SVP and General Counsel